The project

Regarding this specific journey Vodafone has identified that only 30% of users of the current app are fully registered with their data. This means a great opportunity for acquiring more customer data and for customizing in-app deals, resulting in more sales and usage rate.

Objective

• Enter the biometrics data;
• Insert photos;
• Enter payment data;
• Login.

How it was done

As a senior UX designer my tasks included:

• Creation of user journeys and identification of pain points;
• Design sessions;
• Mood boards
• Low-fi prototyping;
• Hi-fi prototyping;
• Usability tests;
• Constant improvements.

Softwares used

• Sketch
• InVision and Craft
• Principle
• Abstract
• Whatusersdo.com (mixed with guerrilla and lab tests)