The project

My first project in Vodafone was to create their entire youth brand's website.

I created the e-commerce of mobile phones and plans as well as marketing pages from scratch. All in a mobile first approach.

The goal was to engage existing customers and acquire new ones with simplified plans showcase and the offer of devices through PayPal, a well established brand within the youth segment.

• Creation of MVP
• Brainstorm of possible solutions for the problems given + prioritization. How to reach the KPIs set for the MVP?
• Benchmarking, including usability test on the competition
• User flows
• Creation of low-fidelity prototypes + usability tests.
• Creation of high-fidelity prototypes + usability tests.

A couple of iterations later we came up with final design for the MVP

• The website is online at voxi.co.uk
• Checkout the cool launch party for the website I created :D in Instagram

Softwares used

• Sketch
• InVision and Craft
• Axure
• Principle
• Abstract
• Whatusersdo.com (mixed with guerrilla and lab tests)
• Overflow

KPIs set

In addition to the conversion rate, we were also very focused on the Cart Abandonment Rate, which is very high in telephone companies, especially when there are telephone devices in the cart.

We exceeded Vodafone's conversion rate, as well as decreased the cart abandonment rate. According to these figures, our design was going in the right direction.