Eduardo
Medina

I'm a UX leader with over 15 years of experience crafting intuitive, high-impact products that drive growth.


With a strong foundation in visual design and a deep understanding of interactive systems, I bring ideas to life through thoughtful design, strategic thinking, and human-centered research.

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Eduardo

What I can do
for you

As a product designer, I am a visual storyteller, crafting experiences that connect deeply and drive growth.

Design Systems

  • Design foundations, tokens, and standards
  • Scalable component systems for web & mobile
  • Design–engineering alignment and handoff
  • Governance, versioning, and system adoption

UX Research

  • Stakeholder and user discovery interviews
  • Problem framing and hypothesis definition
  • Usability testing and insight synthesis
  • Research-driven product decisions

Conversion Rate Optimization

  • Funnel analysis and drop-off identification
  • Hypothesis-driven experimentation
  • UX improvements tied to business metrics
  • Iteration through testing and learnings

UX Leadership

  • UX vision, standards, and quality bar
  • Cross-functional collaboration and influence
  • Mentorship, feedback, and team growth
  • Decision-making aligned to business goals

My Tech
Stack

I build with intention. Each tool supports how I think and design — from discovery to delivery.

FigmaFigma
Claude CodeClaude Code
LoveableLoveable
JiraJira
FigJamFigJam
SlackSlack

Design with Strategy
and Creativity

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

Research & Strategy

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy

Concept & Ideation

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Concept & Ideation

Feedback & Refinement

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

Testing & Optimization

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

Launch & Delivery

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Launch & Delivery

Let's work
together

Let's build something impactful together — whether it's your brand, your website, or your next big idea.