FeaturedProjects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
From Personal Struggle to a Millionaire Buyout
From Zero to Acquisition: How Human-Centered Design Turned a Gambling Recovery App into a Multimillion-Dollar Exit
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Tripling the share of wallet of Credit Unions.
Redesigned core product experiences for a fintech platform, increasing adoption and share of wallet for U.S. credit unions.
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Created Europe's largest Design System, boosting design speed 40%.
Vodafone assembled its best designers to create Source, a complete design system serving their global market.
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Four times more speed in Fossil's Smartwatch development
Elevating Fossil's Wearables: How I Scaled Their Design System to Boost Efficiency and Consistency Across Global Teams
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Boosted Teacher Engagement by 40% Through Real-Time Feedback
LiveSchool is an EdTech startup that measures and helps to improve kids' behaviors in K-12 schools in the United States.
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Built a youth-focused device store with simplified loans.
My first project in Vodafone was to create their entire youth brand's website — an e-commerce for mobile phones and plans, built from scratch with a mobile-first approach.
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